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Case Studies | Sussex County Cricket Club
 

Sussex CCC has a professional squad of 18 players but this is just the tip of the iceberg. Their structure includes a team of coaches and medical staff, an Academy team, Junior teams across various age groups, Women's team, Visually Impaired team and retail shop from which they sell replica garments.

Brief

As the Official Clothing Supplier to Sussex CCC the challenge for MKK was to design and produce a collection of technical playing garments and matching range of leisurewear for the entire club and deliver them in time for the Professional Squad's first day back at training in March 2005. All pro squad garments had to be personalised with name, number and embroidered with PAV, the club's Corporate Sponsors, logos.

Outcome

The original order was for over 5,000 garments which was delivered on time and within budget. MKK Sports has been widely recognised as an integral part of Sussex's successes over the past 2 years and has recently extended their contract to 2008.

Customer Comments

Mark Robinson (Director of Professional Cricket)

"The ability to work closely with MKK Sports has allowed us as a club to design a team image that has a tremendous psychological impact both positively on our players and negatively on the opposition which can be seen when the lads move around en masse either on the field itself or traveling between games. The nature of the MKK collection means that no matter which garment the players wear, everything links in and the overall look is maintained. I would suggest that this is the perfect look for serious sports teams."

Date

2004- Present

  Mark Robinson