Once upon a time, the production and supply of cricket whites was the work of a few poorly paid seamstresses
and delivery boys. In the 21st century, however, it has become a business defined by technology and customer
care. AOC takes a look at the brands and retailers leading the way in both science and nurture.
Sharon Young, owzat-cricket says:
Clothing may seem less important than the bats, balls and all the protective equipment that the modern player carries around, but, as with shoes, finding something that is both comfortable and allows you to perform to the best of your ability is essential. From £5 to £50, you can find whites to suit every budget with the thickness of materials, cut of the cloth and technology employed factors into determining price. As with all clothes, it very much comes down to personal choice when it comes to finding a pair of whites that look good, but with more care and attention given to style
and branding these days, there is something to suit everyone.